I thought I would write a blog post on WHY I run Bitesize Bakehouse and clarify the reasons around my iterations of the business and what I am trying to achieve.
As a small business owner, nailing down my purpose (my why) and what I what to do is really important for me to gain clarity (especially when I have a million ideas running rampant in my brain!) but I thought it also might be really interesting to share with you too.
It has certain shifted throughout the years, and grown with me, but for 2025, this is my focus and where the business is going. What do you think?
Purpose (Why Bitesize Bakehouse Exists)
To bring joy through handcrafted, high-quality sweet treats that encourage mindful indulgence—little moments of deliciousness that satisfy without excess.
Vision (What I Aspire to Achieve)
To be a go-to artisan sweet brand for those seeking luxurious, mindful indulgences. I aim to shift the narrative around treats—from guilt-ridden overindulgence to small, satisfying moments of joy that feel good and taste even better.
Mission (How I’ll Achieve This Vision)
Craft with Care: Handmake every marshmallow, chocolate, and cake using premium ingredients, with a focus on quality over quantity.
Encourage Mindful Treating: Position my treats as small, joyful indulgences—perfect for savouring the moment or sharing with loved ones.
Educate & Inspire: Share content that inspires you to enjoy treats without guilt, highlighting the craftsmanship and story behind each product.
Grow Sustainably: Expand through thoughtful product development and collaborations, staying true to my ethos of mindful indulgence while growing this community of treat-lovers.
Comments